"Built independently with a vision focused on long-term music industry infrastructure.”
-The Source Magazine
About Us.
WHO ARE WE?
Rise Up Music Group is a modern independent music company focused on helping artists grow through structure, strategy, presentation, and long-term career development in today’s music industry.
Built around the idea that talent alone is no longer enough, Rise Up combines music, media, relationships, rollout execution, and cultural positioning into one connected ecosystem designed to help independent artists move with purpose and consistency.
Our focus is creating real momentum beyond just music releases by helping artists strengthen their identity, visibility, networking, and overall presence both online and in real-world culture.
Rise Up Music Group's founder, Mr. Walker (left) in Miami, FL with Allen Forrest (right) after signing a historic record deal with M Republik Music Group [August of 2013].
Through that partnership structure, Kendall Walker’s record “My Dollars” by 808 Je$us received a nationally monitored urban radio campaign supported through M. Republik’s Artist Integration Program. The campaign generated tracked airplay across major commercial urban and rhythmic stations including Power 105.1 New York, WGCI Chicago, 106 KMEL San Francisco, Power 99 Philadelphia, K97 Memphis, 103 Jamz Norfolk, and multiple additional stations across the United States. Official RadioWave monitoring reports documented over 237 terrestrial radio detections during a single reporting week while generating more than 944,000 weekly audience impressions during the campaign’s peak.
The campaign continued posting week-over-week growth in both spins and audience reach throughout the reporting period, giving Kendall Walker rare national radio exposure as an executive producer during the 2010s era. At a time when major-label radio systems still heavily dominated music promotion, the experience provided firsthand exposure to large-scale rollout strategy, audience tracking, radio formatting, and artist campaign infrastructure.
Using the industry experience, relationships, and operational knowledge gained during those early campaigns, Kendall then focused on Rise Up Music Group. Over the years, the company established its own ecosystem built to develop independent artists, provide access to professional infastructure, marketing rollouts, media exposure, and long-term career development without depending entirely on traditional major-label systems.
Today, Rise Up Music Group operates as a hybrid independent music company focused on artist development, branding, radio promotion, media production, content marketing, booking strategy, and business development. The company combines major-label style presentation with grassroots execution while continuing to expand its work across music, visual media, touring strategy, studio partnerships, and independent artist growth campaigns.
