Rise Up Music Group is an independent music company founded by Kendall Walker, built from real-world experience in national radio promotion, artist development, independent distribution, and grassroots music marketing.
Before launching Rise Up Music Group into its current form, Kendall Walker gained early industry recognition through a distribution and promotion partnership orchestrated by Allen Forrest, founder of M. Republik Music Group and recognized as a Forbes Top 100 entrepreneur. During the early 2010s, M. Republik Music Group operated as a hybrid independent label utilizing major-label style systems involving terrestrial radio promotion, digital distribution, television exposure, branded entertainment, and national marketing infrastructure. According to company materials, the label worked through partnerships tied to Clear Channel/iHeartRadio programming systems, national media outlets, and Believe Media, one of the world’s largest independent music distribution and artist services companies.
Through Believe’s global digital distribution infrastructure, M. Republik releases were distributed across major platforms including iTunes, Spotify, and dozens of international digital stores worldwide. Believe has since become one of the largest independent music distribution companies globally and has worked with artists and labels connected to acts such as Russ, Chief Keef, NBA YoungBoy, Tory Lanez, G Herbo, and numerous major independent artists around the world.
Rise Up Music Group is an independent music company founded by Kendall Walker, built from real-world experience in national radio promotion, artist development, independent distribution, and grassroots music marketing.
Before launching Rise Up Music Group into its current form, Kendall Walker gained early industry recognition through a distribution and promotion partnership orchestrated by Allen Forrest, founder of M. Republik Music Group and recognized as a Forbes Top 100 entrepreneur. During the early 2010s, M. Republik Music Group operated as a hybrid independent label utilizing major-label style systems involving terrestrial radio promotion, digital distribution, television exposure, branded entertainment, and national marketing infrastructure. According to company materials, the label worked through partnerships tied to Clear Channel/iHeartRadio programming systems, national media outlets, and Believe Media, one of the world’s largest independent music distribution and artist services companies.
Today, Rise Up Music Group operates as a hybrid independent music company focused on artist development, branding, radio promotion, media production, content marketing, booking strategy, and business development. The company combines major-label style presentation with grassroots execution while continuing to expand its work across music, visual media, touring strategy, studio partnerships, and independent artist growth campaigns.
Rise Up Music Group works with independent artists through structured development, rollout coordination, media strategy, branding, and long-term career support built around today’s music industry landscape.
Our focus includes:
-Artist positioning and career direction
-Content and rollout coordination
-Brand identity and presentation
-Industry networking and relationship building
-Performance visibility and audience growth
Rather than treating music careers like one-time campaigns, Rise Up focuses on helping artists build real momentum, stronger identity, and long-term cultural presence through consistency, structure, and execution.
Rise Up Music Group works with independent artists through structured development, rollout coordination, media strategy, branding, and long-term career support built around today’s music industry landscape.
Our focus includes:
-Artist positioning and career direction
-Content and rollout coordination
-Brand identity and presentation
-Industry networking and relationship building
-Performance visibility and audience growth
Rather than treating music careers like one-time campaigns, Rise Up focuses on helping artists build real momentum, stronger identity, and long-term cultural presence through consistency, structure, and execution.
Through that partnership structure, Kendall Walker’s record “My Dollars” by 808 Je$us received a nationally monitored urban radio campaign supported through M. Republik’s Artist Integration Program. The campaign generated tracked airplay across major commercial urban and rhythmic stations including Power 105.1 New York, WGCI Chicago, 106 KMEL San Francisco, Power 99 Philadelphia, K97 Memphis, 103 Jamz Norfolk, and multiple additional stations across the United States. Official RadioWave monitoring reports documented over 237 terrestrial radio detections during a single reporting week while generating more than 944,000 weekly audience impressions during the campaign’s peak.
The campaign continued posting week-over-week growth in both spins and audience reach throughout the reporting period, giving Kendall Walker rare national radio exposure as an executive producer during the 2010s era. At a time when major-label radio systems still heavily dominated music promotion, the experience provided firsthand exposure to large-scale rollout strategy, audience tracking, radio formatting, and artist campaign infrastructure.
Using the industry experience, relationships, and operational knowledge gained during those early campaigns, Kendall then focused on Rise Up Music Group. Over the years, the company established its own ecosystem built to develop independent artists, provide access to professional infastructure, marketing rollouts, media exposure, and long-term career development without depending entirely on traditional major-label systems.
Today, Rise Up Music Group operates as a hybrid independent music company focused on artist development, branding, radio promotion, media production, content marketing, booking strategy, and business development. The company combines major-label style presentation with grassroots execution while continuing to expand its work across music, visual media, touring strategy, studio partnerships, and independent artist growth campaigns.
